I'd like to introduce myself as a member of the Netrabbit website development team. I'll be responsible for organizing content, supervising graphic design,
and developing an interface that promotes the unique interactive elements
of the online media. I'll rely on Clay and Fred for subject matter expertize,, and I'll bring to the team almost ten years experience writing, editing and
producing content for online services.
I was an original architect of the Prodigy service, the website of the Austin American Statesman (http://www.austin.360), Go West (
http://www.gowest.com) and the International Interactive Communications Society (
http://www.sig.net/iics)--a professional gr
oup for which I serve as Austin chapter president. You can get more details and some personal dope at my personal home page: (
http://www.bga.com/~kkreps).
Site design properties that I would recommend for the Direct Stock Market site include:
--minimal but elegant graphic design (white backgrounds, gold lettering, green-marble rules).
--Clear statement of the site's purpose and what it offers at the very top of the page.
--Universal access to key sections (such as portfolio tracking screen, conferences, trading floor, glossary, search function, about the Direct Stock Market).
--There will be multiple layers of password protection. Each one must be preceeded by a pursuasive introduction that will show the user what value can be had by registering (e.g. a sample screen from the trading floor).
--Forms should be non-redundant: If someone has registered for the first-level of access, s/he shouldn't have to re-enter the same name/company/address/phone info to register for the second-level access. That should be ported over and the registerer must
only add new info (such as corporate financial info).
--Charts and graphs should be used as much as possible in lieu of text.
--Information should be presented as much as possible in an interactive format. For example: instead of having a document about what kind of companies are best suited for DPO, we can have an interactive self-assessment quizz that people can use to test ou
t how well suited their company is for DPO.
...Well that's a long introduction. You can reach me by email at
kkreps@bga.com or by phone at (512) 328-4456.