~terry
Fri, Jan 29, 1999 (16:48)
seed
Superbowl, sports and Superbowl ads
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~terry
Fri, Jan 29, 1999 (16:49)
#1
From Sports Business Daily:
The following lists in-game national advertisers during
Sunday's Super Bowl broadcast on Fox (THE DAILY):
1ST QTR ADVERTISERS #/LENGTH OF SPOT(S) AGENCY
Anheuser-Busch 2 30-,1 45-second ^
Apple Computers 1 60-second TBWA Chiat/Day
Pepsi-Cola 2 30-second BBDO Worldwide
Universal Studios 1 30-second in-house
Victoria's Secret 1 30-second N/A
Volvo Truck 1 30-second Carmichael Lynch
2ND QTR ADVERTISERS #/LENGTH OF SPOT(S) AGENCY
AT&T 1 60-second Foote, Cone & Beld.
Anheuser-Busch 1 60-, 1 30-second ^
American Honda 1 30-second Rubin Postaer Assoc.
First Union 1 60-second Publicis & Hal Riney
Frito-Lay 2 30-second BBDO Worldwide
GM (Cadillac) 1 30-second Berlin, Cameron/Pts
M&M/Mars 2 15-second BBDO Worldwide
Mail Boxes Etc. 1 30-second Kenneth C. Smith
MasterCard 1 30-second McCann-Erickson
Monster.com 1 30-second Mullen
NFL 1 60-second in-house (NFLP)
Philips Elec. 1 30-second Havas Advertising^
Progressive Insur. 1 60-second Arnell Group
7-UP 1 30-second Young & Rubicam
Visa USA 2 30-second BBDO Worldwide
3RD QTR ADVERTISERS #/LENGTH OF SPOT(S) AGENCY
Anheuser-Busch 2 30-second ^
AmEx 1 60-second Ogilvy & Mather
FedEx 1 30-second BBDO Worldwide
The Hartford 1 30-second Arnold Comm.
Hotjobs.com 1 30-second McCann-Erickson
Just For Feet 1 30-second Saatchi & Saatchi
Land Rover 1 30-second Grace & Rothschild
MGM N/A N/A
Mitsubishi N/A N/A
Titan Sports (WWF) 1 30-second in-house
Universal Studios 1-60 second in-house
4TH QTR ADVERTISERS #/LENGTH OF SPOT(S) AGENCY
Anheuser-Busch 2 30-second ^
Blockbuster 1 30-second Doner
First Union 1 60-second Publicis & Hal Riney
GM (Oldsmobile) 1 60-second Leo Burnett
Monster.Com 1 30-second Mullen
Yellow Pages 1 30-second Martin Agency
NOTES: New Line Cinema and Warner Brothers have not
disclosed in which quarters their ads will air. The first
Universal Studios spot will tout "The Mummy" and their
second will tout both "Life" and "Ed TV." ^ = A-B's spots
are produced by multiple agencies. Havas is parent of
Messner Vetere Berger McNamee Schmetterer/Euro RSCG.