Will Kreth is the topic of an article in this weks Chronicle, it talks about his lifeset.com venture and his struggle to get his dot com funding. He's got a great idea, pushing out news of new CD releases and music events to users who otherwise wouldn't be aware of them. He's a great marketing guy, and, as usual, he's way ahead of the curve with his creativity and vision.

There were some other "x" events that failed, but I can't dig up that article where I read all this stuff, I don't even remember if it was in print or on the web, and I coudn't find it by searching the Chron or the Snakeskin. Attendance at the Interactive fest was "light" yesterday, I got an invitation to work the KGSR booth and promote an upcoming UT ebusiness seminaar. I got some rockin', incredible footage of some impromptu singing at the booth that had the awesome fisheye video camera adapter. It was of an Austin singer who looks like Rebecca Demournay. Apple had an impressive booth and Canon had their cool XL1 stuff at a nearby booth. What were other folks impressions? I know Jeff K was there, we spoke for a bit. Being boothbound, I didn't get much chance to roam around. Some good third party coverage sites: http://www.sxsw.com/2001/interactive/marketing/press.shtml Real media or realaudio clip of sxsw interactive

There's lotsa "ex" sx's but Autin keeps on going onward through the fog.

It was a great SXSW! http://www.wholetech.com/sxsw