notharvard.com is in the "educommerce" business to business to consumer area. Check out http://www.notharvard.com for details. From their website: notHarvard.com utilizes a powerful new sales and marketing weapon - we're calling it eduCommerce. And it is changing the way clients look at marketing to customers online. EduCommerce is the use of free online education to create closer client relationships, build stronger brands and increase revenues. How? Understanding that knowledge transference is at the basis of all commerce, notHarvard.com has uniquely positioned itself as the category leader in the emerging eduCommerce market (eLearning meets eCRM.) Specifically, notHarvard.com creates and designs turnkey, client-based, online learning centers that feature free classes taught by experts. The more customers learn, the better it gets. Compelling educational content gives your customers the desire to visit often and stay on site longer. You have the chance to build your brand and create a more intimate relationship with your customers, while marketing good and services in a permission-based environment. Sellers need to teach; buyers need to learn. As Michael Moe, Director of Global Growth Research for Merrill Lynch, said recently, eduCommerce is a "win for their (notHarvard.com's) partners, and it's a win for the partner's customers." We already have results. In January of this year, notHarvard.com launched Metrowerks' (a subsidiary of Motorola) online university, CodeWarriorU.com. To date, the site has over 25,000 registrants. In addition to teaching CodeWarriorU students how to program in C++ and gain other valuable skills, the university site is driving revenue by giving users a context in which they can both learn about the product and make purchases when appropriate.